Academy Field Guides

Practical guides your team can use today

From Feature Factory to Outcome Org

A diagnostic companion to "Designing Adaptive and Effective Organizations." Score your product org across four lenses — funding, planning, metrics, and team interactions — then make one concrete move away from shipping features toward changing customer behavior.

Sohaib Thiab

10 min

Optimizing Internal Knowledge for AI Search & Agents

A practical guide on structuring internal documentation, data catalogs, and SOPs so internal AI agents and RAG systems can actually retrieve them.

Coming soon

The Hypothesis-Driven Experiment Card

A single card that turns a vague product idea into a testable hypothesis — the assumption, the metric that would prove it, the smallest experiment to run, and how you'll decide.

Coming soon

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